The challenge
Retail media networks built billion-dollar businesses by putting ads next to the buying decision. Amazon, Walmart Connect, Kroger Precision Marketing, Target Roundel — every major retailer monetized the product detail page. The model works because attention is captured at the highest point of intent. But every CPG marketer running modern retail media plans hits the same ceiling: those impressions arrive too late. By the time a consumer is on a product page or in front of an aisle endcap, the consideration set is mostly already locked. The hard work happened upstream, in the moments and venues that retail media has no access to.
The traditional digital channels that historically owned that upstream awareness window are losing ground. Cookies are deprecating. Targeting accuracy is degrading. Social ad costs have outrun their conversion lift in most categories. CPG brands need a way to do what TV used to do — build category-adjacent salience at scale — without the cost structure of national broadcast and without the targeting collapse of late-stage display.
The PrimeSight pitch
PrimeSight screens are placed in the venues where consumption is happening. A beverage brand in a bar. A snack brand in a café. A wellness product in a gym. A meal-replacement in a delivery-oriented deli. The medium is contextual at the category level in a way no programmatic display channel can replicate, and the dwell time is long enough — typically four to twelve minutes per venue visit — for a CPG creative to actually register and recall. For brands competing in a crowded category, that recall is the difference between making the consideration set and being invisible at the shelf.
PrimeSight inventory is programmatic-compatible and creative-included. A national CPG can layer PrimeSight venues into the same DSP buying flow that already handles connected TV and online video, while the Prism platform produces venue-specific creative variants at scale — beverage creative for bars, snack creative for cafés, wellness creative for gyms — without per-asset production overhead. The combination is the awareness layer modern retail media plans are missing, delivered in the actual rooms where the next purchase is being decided.
Where this fits
- A beverage brand running venue-matched creative across bars and full-service restaurants in target markets
- A snack or grocery brand targeting cafés and delis ahead of a retail launch or seasonal push
- A wellness or supplement brand running fitness-context creative in gyms and fitness studios
- A new product launch building category awareness against an established incumbent
- A national CPG layering PrimeSight DOOH into existing programmatic CTV and online video buys
Audience fit
Category-adjacent consumers at the moment of consumption — bars for beverages, cafés for snacks, gyms for wellness, delis for impulse purchase.
Markets for cpg
PrimeSight inventory is available across 6 US markets. Each market has its own venue mix, deployment status, and audience profile — explore the markets most relevant to your campaign.
Brief a cpg campaign
Tell us what you are trying to reach. We will scope a campaign across the right markets and venues, generate the creative through Prism at no cost, and have you live in under 72 hours of brief.
Get a quote