About the New York network
New York is the densest digital out-of-home market in the United States, and it's the market where PrimeSight first proved the model. The network operates 70 live premium LED screens today, with 80 placements committed across Manhattan and Brooklyn — placed inside the bars, gyms, delis, cafés, and neighborhood markets where the city actually spends its waiting time.
The opportunity in New York is structural. A consumer in Manhattan sees thousands of digital impressions a day on phones and laptops, but the moments of genuine attention happen offline — buying coffee, killing time before a meeting, waiting in line at the deli. PrimeSight screens occupy exactly those moments, in the venues where New Yorkers spend twenty minutes at a time, several times a week. The cumulative effect is repeated, contextual exposure in a city that has otherwise become resistant to advertising in every other channel.
Coverage skews toward the densest commuter, nightlife, and retail corridors. Creative airs in venues that range from corner delis on the West Side to specialty cafés in Williamsburg, gyms in Midtown, and full-service restaurants across both boroughs. Brands launching New York campaigns through PrimeSight typically go live within 72 hours of brief submission — the longest part of the timeline is usually creative review, not production.
Venue mix in New York
PrimeSight prioritizes high-dwell, low-distraction venues where audiences spend genuine time. New York coverage focuses on:
Audience
High-density urban consumers; commuter, nightlife, and retail corridors. Manhattan and Brooklyn coverage today, expanding into Queens.
Launch a New York campaign
Campaigns in New York launch in under 72 hours from brief. Creative is generated for free through the Prism platform. There is no agency fee, no production cycle, and no minimum buy that locks out smaller brands.
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