Miami

About the Miami network

Miami is one of PrimeSight's largest committed markets ahead of launch, with 65 LED screen placements planned across Miami-Dade. The market is being deployed venue-by-venue throughout 2026, with the first wave targeting nightlife corridors, fitness, and food-service in South Beach, Wynwood, Brickell, and Coconut Grove.

The Miami opportunity is unique among PrimeSight's six markets: a year-round tourism economy stacked on top of a dense local audience, with bilingual creative requirements and high engagement during evening and weekend dwell windows. Bars, cafés, restaurants, and gyms in the city's high-foot-traffic neighborhoods see consistent, ambient attention from a consumer mix that no other DOOH market in the country can quite replicate.

Brands interested in pre-launch inventory commitments — locking in screens before they go live — can reserve placements now through the PrimeSight team. Creative is generated for free via the Prism platform when campaigns activate.

What makes Miami distinct as a DOOH market is the layering: South Florida is one of the few major US metros where local audience density, year-round tourism, and a meaningful Spanish-language consumer base all overlap in the same venues. A bar in Wynwood at 9pm is reaching a different mix than a bar in Brooklyn at 9pm, and the creative implications matter. PrimeSight Miami is being designed for that complexity from launch, with bilingual creative supported natively through Prism and venue placements selected for cross-audience exposure.