The challenge
Agency media plans increasingly require a DOOH component. Retail, food and beverage, lifestyle, entertainment, hospitality, and many CPG categories now expect physical-world inventory as part of any modern integrated buy. But the supply side is fragmented. Multiple SSPs, regional networks, and direct-to-operator channels each operate distinct buying surfaces — with distinct creative specs, distinct measurement, and distinct contract terms. Aggregating that fragmentation into a coherent campaign is real labor, and that labor compresses agency margins faster than the underlying DOOH spend grows.
Creative production is the second margin drain. Most DOOH inventory expects a finished creative deliverable from the buyer, which means either the brand absorbs a per-format production line or the agency does. Either way, that overhead competes with the time the team would otherwise spend on strategy and optimization. The compounding effect is real: agencies hit a point where adding more DOOH to a plan actually loses money on a fully-loaded labor basis, even when the underlying media performs well.
The PrimeSight pitch
PrimeSight is single-vendor DOOH inventory across six US markets — premium small-format LED screens placed inside high-dwell, low-distraction venues — that is creative-included by default. Every campaign comes with free, brand-aligned creative production through the Prism platform: venue-aware, hour-aware, and producible in venue-specific variants without a per-asset production line. For an agency, that removes the largest hidden margin drain in modern DOOH planning and consolidates a meaningful share of premium urban inventory under one buying surface.
Inventory is programmatic-compatible. PrimeSight supports both direct-IO and DSP-routed buys, so DOOH placements can be layered into the same buying flow agencies already use for CTV, online video, and audio. Reporting is play-log accurate. The combination — consolidated supply, included creative, programmatic compatibility — is the structural fix the agency DOOH workflow has been waiting for. For agencies running national brand plans that need to add physical-world reach without adding fully-loaded labor, PrimeSight is the inventory partner designed for that exact constraint.
Where this fits
- Adding small-format DOOH to a retail, food, or hospitality brand plan without standing up a new production line
- Consolidating fragmented small-format DOOH spend under a single billing relationship
- Layering DOOH into existing programmatic CTV or online video buys via DSP integration
- Running geographically-coordinated campaigns across multiple US markets with consistent creative
- Pitching new business with a DOOH component that does not require client-side creative resources
Audience fit
Agency-managed brand campaigns where DOOH is a required or beneficial layer and creative production overhead is a material cost concern.
Markets for agencies
PrimeSight inventory is available across 6 US markets. Each market has its own venue mix, deployment status, and audience profile — explore the markets most relevant to your campaign.
Brief a agencies campaign
Tell us what you are trying to reach. We will scope a campaign across the right markets and venues, generate the creative through Prism at no cost, and have you live in under 72 hours of brief.
Get a quote