Chicago

About the Chicago network

Chicago is PrimeSight's midwestern anchor market, with 50 placements committed across the Loop, lakefront neighborhoods, and the high-density residential corridors north of downtown. The market is in pre-launch, with deployment scheduled to roll out venue-by-venue through 2026.

Chicago's value to advertisers is its scale and its concentration. The metro area is the third largest in the United States, and the venues PrimeSight targets — neighborhood bars, cafés, fitness studios, and food-service in places like the West Loop, River North, Lincoln Park, and Lakeview — see some of the most consistent commuter and resident dwell time of any city in the country. Winter dwell extends average venue stay times further still: a coffee shop in January is a longer attention window than a coffee shop in June.

Pre-launch inventory commitments are available for brands that want to lock in Chicago placements ahead of network activation. Creative through Prism is included, and campaigns launch in under 72 hours of brief once inventory is live.

Chicago also has a structural advantage that buyers often overlook: it is the country's largest metropolitan area without saturated DOOH inventory. New York and Los Angeles have been competitive DOOH markets for over a decade. Chicago's small-format and in-venue segments are still being built. Brands entering Chicago through PrimeSight in 2026 are entering a market with national scale and far less competitive pricing than coastal alternatives.