Doug Bideaux
Founder, PrimeSight
Doug Bideaux founded PrimeSight to fix what he saw was broken about out-of-home advertising: brilliant locations, terrible access. The best screens — the ones inside the bars, gyms, delis, and cafés where people actually spend their time — were locked away behind six-figure minimums, agency markups, and creative cycles measured in months. Small and mid-market brands were structurally shut out of the medium that should have been theirs.
PrimeSight rebuilds the model from the ground up. The network now operates 350+ premium LED screens across six US markets — New York, Washington DC, Miami, Chicago, Atlanta, and Dallas — placed inside high-dwell venues where audiences are present, attentive, and reachable. Creative is generated for free by the Prism platform, eliminating production cycles. Campaigns launch in under 72 hours, not eight weeks. The goal is simple: make real world reach available to any brand that wants it.
Doug writes regularly on programmatic DOOH, retail media, and the future of advertising in physical spaces. He's based in New York.